Store Merchandising Blueprint for Intimate Categories

Intimate wellness merchandising works best when it is curated for comfort. The objective is not maximum visibility, but confident discovery.

Use progressive zoning: care essentials first, personal wellness second, couples solutions third, and advanced items as deeper exploration.

Support each zone with short educational prompts. Keep language practical and discreet, and avoid overly explicit claims in open shelf areas.

Balanced spacing, premium material cues, and consistent labeling improve trust and create a smoother path to purchase.