Demand volatility is normal in wellness categories, especially around campaigns and seasonal gifting periods. Reliable planning requires clear rules, not perfect predictions.
Build baseline demand by category and layer in promo calendars, distributor onboarding timing, and regional events.
Apply different safety-stock logic to core products versus limited runs. Core SKUs need faster replenishment loops, while special editions need tighter exposure control.
When inventory planning and marketing calendars are synchronized, account trust improves and stockout risk decreases.